Our mission
HR software has been stuck in a decade that's long gone. Clunky interfaces. Endless spreadsheets. Separate tools for leave, reviews, onboarding and documents that never talk to each other. ASHR.work exists to change that — one delightful, unified HR platform that feels as modern as the products your team uses every day.
Who we serve
We're built for startups and small and medium businesses in India — typically teams of 10 to 100 people in technology, SaaS, services and fintech, where HR is run by a founder or a one- or two-person team. Pricing is in INR, ex-GST, and your data is hosted in India.
Our principles
- Built by an HR practitioner. Every workflow is shaped by real people-ops experience, not guesswork.
- India first. INR pricing with GST invoices, Indian payroll statutory artefacts, and data hosted in Mumbai.
- Compliance aware. GDPR, CCPA, UK GDPR, DPDP and other regional frameworks supported as we expand.
- Transparent. We tell you what's live, what's in beta, and what is still coming soon. No brochure-ware.
- Customer-obsessed. Every feedback loop shortens. We ship every week.
Where we are
ASHR.work is built by Demystify Systems LLP in Bengaluru, India. Founded in 2026.
